The Bahamas branch

The Bahamas branch

1969

Loftleidir Icelandic began its jet flights in an unusual manner in early 1969. Their low-fare permit from the US Government was tied to slow-flying aircraft, and this prevented a switch to faster jet planes. They advertised their service with the slogan "We are slower but we are lower," until they found a solution to their quandary in the Bahamas.

A small airline, Air Bahama, flew from the islands to Luxembourg and offered low fares – and used jets. Loftleidir Icelandic took over the company's operation on March 5, 1969. A day later, Loftleidir Icelandic's first jet flight left the Bahamas for Luxembourg.